Welcome to Agri Signals – a new series where we explore what farmers are working on, searching for, asking for or talking about across Kenya.

Using specialized tools like Google Search, Trends and Glimpse, we’ve analyzed over 600 keywords and search patterns to understand what people have been curious about, talking about, or planning around in agriculture.

This first edition covers the period from January to early August 2025, offering a digital snapshot of what’s been capturing farmers’ attention so far this year.

1. Most Searched Agri Topics (Top 30)

Key Insights

• Strong interest in poultry and dairy farming
• High curiosity about farming tools and systems
• Rising searches in alternative farming (hydroponic, organic, black soldier fly, rabbit)
• Crop-specific interest in cabbage, potato, onion, and fish

Poultry and dairy dominate Kenya’s farming search, with strong interest in livestock diversification, sustainable practices and small-scale crop farming tools.

2. Fastest Rising Topics

Poultry and dairy dominate Kenya’s farming search, with strong interest in livestock diversification, sustainable practices and small-scale crop farming tools.

3. Most Active Towns (Top 30)

These towns reflect both high-farming zones (like Molo and Muhoroni) and emerging rural centers showing increased search behavior. A mix of central highlands and Rift Valley dominates.

Category Spotlights

Search behavior covers the full agri value chain – from production to processing, with growing concern for rural employment, sustainability, and system-level resilience.

Summary Insights

• Livestock, especially poultry, remains a top area of interest including kienyeji chickens, piggery and rabbit farming.
• Integrated and sustainable farming practices are on the rise showing growing concern for soil, water, and climate impact.
• Niche crops like vanilla, basil, and mango are emerging, signaling a possible diversification wave.
• Tools, inputs, and systems are repeatedly searched. This could suggest that many farmers are in an active planning or expansion phase.
• Search hotspots include a mix of traditional agri-strongholds and smaller towns, indicating wider digital reach and engagement in rural Kenya.